Wednesday, January 26, 2011

Free Google Cars, iRobot, & Taking Over the World

I think its important to know that Google is extending the business outside of of black text and blue links, because we all know that wont last forever; so like a bunch of hippies from Xerox park, we are going to change the world as you know it. Not only will we know practically everything about you on at home, but soon, your cars will drive themselves and do things like create Google Maps for us for free, and document every traveling moment of your life.

Will we give away the cars for free? We'd sure love to, but cant promise anything.

As you know, everything we do is tied to search in some way. Some have questioned how this might relate to search:

1. Omni-presence: The car control panel will be android powered, and searching while you drive is an ever growing phenomenon. As android powers cars, homes, and the world itself, Google will remain it's homepage, continuing to promote the ubiquitousness of Google.

2. Take over competitors like Groupon: Since we will control your car, we will focus the vehicle to emphasize Google in all ways. For example, since you will navigate with Google Maps, and we now are running Google Offers, which shows in Google Maps, we will eventually replace Groupon. Some people still don't understand this convenience factor. People will dump groupon, because it's email, it's in your face, etc... Our advertising is very much the opposite, and extremely convenient, since most people already drive.

Remember iRobot? It's not a fantasy.

Sunday, January 23, 2011

8 Reasons Why I Am Liquidating Some Google Stock

First off, I am only selling 6%, which is a drop in the bucket. It's enough to buy myself a little home upgrade, and a lifetime supply to shop at But, hey, I'm not the only one. Don't forget, Sergey and Larry also recently sold a ton of stock (about 17% over the next 5 years).

But let's be honest, any economist will tell you that Google won't last forever, because no company can. In fact, we may be well at our peak, and here's 8 reasons why:

1. Do No Hardcore Evil: Google is getting a lot of negative feedback which I can't stop; including myself. I am often portrayed as an evil villain, while Larry Page is still a young, suave, vivacious, techno Facebook-hippy. It probably doesn;t help that we are putting newspapers out of business, while they can simply promote negative PR against us. Who would have though? Such negative perceptions of us will hurt the brand over time, and our bottom line; why you ask? Check out point #2.

2. We are a monopoly: Not just in France, but according to countless others (1, 2, 3). With the precedent in France, it's a downhill slide. Sure we push a lot of people around, buy out our competition, promote our sites above other companies in Google to steal their traffic, tell people they cant create empty, value-less sites while doing it ourselves; all while putting countless companies and industries out of business, etc.... Getting broken up would not be a surprise, but we got a lot of backlash when we tried to buy ITA. As a result, all the big travel sites will eventually go out of business, like Kayak, Travelocity, Expedia,, Hotwire, SideStep, Priceline, Orbitz, CheapFlights, CheapTickets, Travelzoo, BookingBuddy, and 1,000's of other travel comparison shopping sites--remember we control the SERPs, and like to push our own sites above the paid listings of businesses; but I got no qualms with that.

3. Market cap reached: Who doesn't use the internet by now, and who doesn't use Google? Right, nobody! And it's not like we can squeeze more money out of users--read on...

4. Users are wising up: They are already starting to realize that the entire top part of the search results are paid ads, and clicking less on them. It's no longer true that 56% of search users do not recognize the difference between a natural and a paid ad. We tried forcing more down their throat with Google Suggest and Google Instant, so that all they see are paid ads, but the effect is already starting to wear off. Additionally, advertisers are starting to get smart and do SEO, cutting out some of their ad spend with us.

4. The middle-man effect: People are increasingly going directly to sites, skipping Google search. Facebook overtook us in being the #1 visited site last year, and Groupon is taking away much of our local advertising revenues. Social websites are taking up people's time. The more time people spend on Google properties, the more money we make, and social sites like Facebook are hogging people's time up. I find myself shopping on almost exclusively since they have everything, at good prices, and good service. Why search for most products on Google anymore? Niche sites are being replace by the big players, due to customer loyalty, and big brand growth online.

5. With the failure to buy Groupons for 6 billion dollars, Travelocity blocking our reviews, I smell the beginning of hard times for us.

6. Google TV is a flop: according to the New York Times, CES, MSN, Mashable, etc... What is Google TV you ask? Oh never mind.

7. Mobile phones are not as exciting as we had hoped. It's hard to convince users to click on paid ads on a regular computer, let alone a mobile browser. As you know, mobile was our big investment in recent years.

Why Blekko is Bleccccho

Dear Rich Skrenta. I really dont think we need another DMOZ.

Most of what you stated is simply not true:

You used "medical" as example, but obviously that is a loaded example.

If OnDemand publishes a piece on how to make a pink tutu dress for your pet chihuahua, I don't think that Vogue, Cosmo, or Better Homes & Gardens has something that answers that question.

Not all lead generation is spam, if they add value. Even universities need to pay for marketing expenses, and not necessarily just through Google ads; although thats the way I'd prefer it.

If you are just going to get mad at Google, do so, but stop trying to put us down with your spammy tactics.